1. Plot.
This is what your story is about. What happens from point A to point B, and what changes as a result? A story about nothing, no matter how beautiful, isn't really a story. It's just 'art' at best.
2. Setting.
The where and the when. The more thorough and organized your notes during the "world building" process, the easier it will be to convert into prose and narrative.
3. Characters.
The who. Everyone in your story, including characters only passively mentioned, but never revealed can be considered a character. A strong character needs a vision, a goal, a personality, strengths, weaknesses, and personality. This doesn't just mean your protagonists and antagonists as well.
4. Grammar.
The backbone of any writing. The fundamentals. It's difficult, but it's a necessary skill to learn (if not master) if you want others to enjoy your writing as much as they deserve to. When in doubt, Google something--don't wait for the editors or beta readers to correct your mistakes.
5. Dialogue.
What is said and who says it. Dialogue is honestly something I see many novice writers struggle with. If you're struggling with dialogue, you should try to listen to conversations a bit closer when you get the chance, especially eavesdropping on strangers. It should be noted that in real life many people interject and talk over each other, even subtly. This should generally be avoided in dialogue, unless it's important that the character got cut off. Don't arbitrarily do things to "make it more realistic"
6. The "Arcs"
Without plot arcs, novels often fall flat. No amount of action, passionate gritty sex, comedy, or horror are going to matter if the characters don't progress. A character should never be the same as when the story started, even if they story ends where it starts. Great care to your character's motives and desires can help you craft "arcs". The hacker turned fed. The despot with a change of heart. The warrior who rebukes his old ways. The teen who renounces her dignity and embraces the underground. Something passionate, extraordinary, and unique.
do you just make this shit up as you go?
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